Watching them over the years, I see a mad genius in Joe’s creative cooking and the yin to his yang is Starr’s level-headed approach to business and marketing. When I asked them each to describe the cuisine at Joseph’s, Chef Wrede simply calls it “Joe food” whereas Starr waxes poetic, “It’s like jazz... sometimes you read a dish and it seems like a lot of noise. But you take a bite and it’s a beautiful song.”