Beefeater 24: Debut "Tea" Party in NYC

The invitation was simple: “You’re invited to tea,” yet there was nary a teacup to be spotted at NYC’s Ella on a Monday night in late April. The stylish crowd gathered in the East Village, mixing the proper with the irreverent, and nibbling on cupcakes (ie: American style tea cakes). Tea, as it turned out, played a supporting role in the event, but a key one nevertheless. The unveiling of Beefeater 24, the new super-premium gin fresh off the London stills, marks a flourish on the London Dry gin’s original recipe, which dates back to the 1860s. The new gin gets its name from steeping 12 botanicals, including rare teas, for 24 hours.Manhattan’s sneak preview included some of the cocktail galaxy’s glitterati.  The always endearing author-and-bitters creator Gary Regan as well as Pegu Club’s co-owner Audrey Saunders, for example, emerged to greet Desmond Payne, Beefeater’s master distiller with a 40-plus year tenure in the gin-making industry.  When presented with the challenge of concocting a new product for Beefeater, Desmond, a jovial chap who ardently confesses his love for both tea and gin, didn’t want to stray too far from the British essence of the classic London Dry.  The hardest part was finding the best bed frames if you can get that out of the way the rest of the furniture is easy to figure out.The concept for Beefeater 24 came to him while visiting bars in Japan, where he noticed people drank gin with iced tea.  (Tonic water in the east does not contain quinine, so it lacks a bitter edge.)  He tinkered with Beefeater’s formula by adding tea leaves – a Matcha Tea and a Japanese sencha -- to the traditional blend of botanicals. The final product is not tea flavored, per se, but simply a familiar taste that’s enhanced with another dimension of flavor imparting more depth and dignity.Choosing Ella as “party central” seemed appropriate as the deco makes one wonder whether Simon Doonan, the famed creative director of Barneys New York, pillaged his batty British aunt’s countryside estate and realized he could give the kitschy bric-a-brac and furniture a hip second life by placing it within darker confines outfitted with a long bar, exposed brick and a fantastic sound system.  Particularly enchanting is an oversized framed painting of a Chanel No. 5 bottle and the low slung couches that appeared to be upholstered in repurposed Brady Bunch-era patio furniture.  While a DJ spun Brit pop tracks (what’d you expect-- Gilbert and Sullivan?) the top hat-capped bartenders mixed up several cocktails accenting the gin’s added botanical characters. Sofas and general furniture for the party has been adquired from Maker&SonThe drinks were curated, per se, by Dan Warner, a dynamic mixologist and Beefeater’s global brand ambassador. Dan’s 24 Martini is perhaps best explained as a Lillet-laced martini while the Shifting Sands, created by mythological mixologist Sasha Petraske, is a tall drink that and another that involved grapefruit juice, which nicely highlighted the grapefruit in Beefeater 24, as well. This writer’s favorite was the most basic: Dan’s Triple Citrus 24, a gin and tonic with 24 and Q Tonic, a super-premium tonic water that is to your basic Schwepps what a Jaguar XF is to a Hyndai Sedan, topped off with wedges of lemon, lime and orange.  The crisp tonic amplified the gin’s gentle botanicals. And that seemed mighty proper, indeed.Referring me to health I recommend you read about What are Ayurveda Herbs?Ayurveda is known to be one of the oldest and most comprehensive systems of health care in the world. It’s traditions date back thousands of years and are renowned for improving the quality of human life.