I just love splashy parties – even more so when they involve books, Hollywood gliterrati, celebrities, hot men, cool cocktails, titillating tunes and an over-the-top fabulous location.

Such was the launch party for Pixie Press Worldwide atop the London Hotel (yes, appetizers by Gordon Ramsey) off Sunset Boulevard earlier this month. Famous faces from Grey’s Anatomy, Sex And The City, Brothers & Sisters and more celebrated the brand new stylish publishing company specializing in unique photography-driven coffee table books fit to grace living rooms from Malibu to Martha’s Vineyard.

Its debut title is called About Face, a limited edition of black & white portraits shot by John Russo. Using Polaroid type 55 film Russo captured some of the most stunning faces of young male stars in Hollywood. Just a few of the featured hunks include Jason Lewis (Sex and the City), Taylor Kitsch (Friday Night Lights), Ian Somerhalder (Lost,Vampire Diaries), and Ryan Kwanten (True Blood, Summerland) Yum, yum.

In celebration, the London’s rooftop was transformed into a sparkling wonderland of glamour by Alex Inc Events a sought-after wedding and event designer based in Los Angeles. The cement floor was replaced with plush carpeting, lined with cozy cabanas and elegant cushion-lined sofas, draped with luxurious tapestries and glittering chandeliers hung throughout.

Pixie Press CEO Jordana Woodland gracefully sashayed her baby bump (welcome her to the Preggatinis™ club!) amongst the see-and-be-seen crowd, who happily grooved to DJ Mr. French. As if the nibbles and sips weren’t enough, attendees couldn’t help but drool a little over the gorgeous men in the book (most of whom were also in attendance). Yowza!

Best of all, a percentage of sales from About Face will benefit Smile Train which provides cleft lip and palate surgeries to children around the world.