I am darn proud to be on the board of WEBI. The KEYS program is meant to get people home safely (i.e.: NOT driving) after a cocktail event. Anyone in our industry knows how challenging that can be --- cocktails are the focus of the spirits industry's gatherings. One of WEBI's first objectives is to implement the KEYS program at NCB (Nightclub & Bar Show) in Las Vegas next month. Read more below:
Beverage Industry Leaders Take a Stance on Drinking and Driving by Katherine Tait