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Natalie Bovis

Since founding The Liquid Muse in 2006, Natalie has been a leader in her field, fostering relationships between emerging markets and liquor brands through events, teaching, writing, and media appearances.

Natalie’s entrepreneurial endeavors draw from her background in project management, public relations, marketing, beverage product development, and customized private, trade, and corporate events.

She is fluent in English, French and Spanish, and has judged bar competitions from Finland to New Zealand.

EVENT PRODUCTION

Natalie has produced fashion shows and movie premiere parties in Los Angeles, parties and events for restaurant PR clients in Washington DC, Spirited Dinners for various brands at Tales of the Cocktail in New Orleans, and she currently serves as a culinary producer for the James Beard Foundation’s “Taste America” national dinner series. She creates brand-immersion trade trips around the US for liquor brands, plus creativity, culinary, writing, and yoga retreats. Foodies and cocktailians flock to her annual NM Cocktails & Culture Festival in Santa Fe, and is expanding its popular opening party TACO WARS to cities around the country.

INNOVATION

Natalie pioneered bartender yoga events at Tales of the Cocktail in 2014 which influenced industry movements. Her devotion to sustainability has been demonstrated since she toured the U.S. teaching organic cocktail classes with Method in 2008. She later co-founded OM Organic Mixology Liqueurs with CEO, Jason Monkarsh which has won multiple medals in spirits competitions, including two FABI Innovation awards at the National Restaurant Association and Entrepreneurs of the Year at the Wine & Spirits Wholesalers of America tradeshow. Natalie develops new business opportunities through marketing campaigns; community outreach; trade, promotional and educational events. She continues to consult for other products and brands.

WRITING

In addition to being a best-selling author of 5 cocktail books, and an upcoming book about Cat Gods, Goddesses, Deities, and Demons (2025), Natalie writes for travel and lifestyle magazines such as Fodor’s Travel Guide, National Geographic, Where Magazine, Modern Luxury, Everyday with Rachel Ray, Organic Gardening, New Mexico Magazine, Edible NM Magazine, Trend, and many more.

MEDIA APPEARANCES

Natalie has shaken cocktails on dozens of morning TV shows around the United States while a national spokesperson for Fre Alcohol-Removed Wine. She has also been a guest on E! Entertainment’s That Morning Show; Nickelodeon’s Mom Show pilot; Martha Stewart Radio; Mike Colemeco’s radio show, and was a recurring guest on The Tasting Room with Tom Leykis. She has also appeared on A Moveable Feast; Diners, Drive Ins and Dives; was featured in the True Treps Entrepreneurs; hosted cocktail videos and podcasts, and served as a Brand Ambassador for several liquor brands.

VOLUNTEERISM

Natalie served as Vice President of the New Mexico chapter United States Bar Union for six years. She has been an active volunteer, donor/fundraiser for the Santa Fe and Espanola Animal Shelters in New Mexico, and was President of the Board for Pro Gat i Gos Animal Rescue in Spain. She served on the boards of the Woolly Mammoth Theatre in Washington DC, the Blogger Prom media gala in Los Angeles, and on the Santa Fe Restaurant Association. She has been on fundraising committees for Animal Protection of New Mexico and Cooking With Kids.

MIXOLOGY TRAINING SERVICES

Natalie has taught mixology seminars internationally including: Bols Bartending Academy (Amsterdam); Portland Cocktail Week; Arizona Cocktail Week; Manhattan Cocktail Classic; Wine & Spirits Wholesalers Association show in Las Vegas; and Tales of the Cocktail in New Orleans. The Liquid Muse signature cocktails have been paired with celebrated chefs in Los Angeles, Las Vegas, New York, Washington DC, Aspen, New Orleans and Santa Fe. They were even featured at Barack Obama’s Green Inaugural Ball in 2008.

AWARDS / ACCOLADES

  • One of “100 Trailblazing Women in Hospitality Industry”

  • Edible Magazine’s “Local Hero” in Mixology

  • Wine & Spirits Wholesalers Association’s “Entrepreneurs of the Year” with her OM Liqueur Partner Jason Monkarsh

  • National Restaurant Association’s FABI Innovation Award with OM Liqueur Partner Jason Monkarsh in 2018 and 2023

 
 
 

The Liquid Muse Events, at a glance…

  • Annual NM Cocktails & Culture Culinary Festival, 2015 – present

  • Culinary, Creativity and Wellness retreats

  • Bartender competitions

  • New Mexico Cocktail Week

  • Taco Wars

  • Chef & Shaker Challenge

  • Brand Immersion Bartender Retreats

  • Mind Body Spirits Bartender Wellness Programs

  • Pop up dinners

  • Private and corporate parties, classes, industry seminars and tastings

Cocktail Books, Columns and Articles by Natalie Bovis:

  • Cocktails With My Cat book (2024)

  • Drinking With My Dog book (2023)

  • Edible Cocktails: Garden To Glass book (2012)

  • The Bubbly Bride: Your Ultimate Wedding Cocktail Guide book (2009)

  • Preggatinis™: Mixology for the Mom-to-Be book (2008)

  • “Kiss My Glass” cocktail columnist, Santa Fe Reporter 2014 - 2016

  • “Edible Cocktails” cocktail columnist, Organic Gardening Magazine 2012 - 2013

  • International cocktail columnist, Where Magazine (global) 2008 - 2010

  • Cocktail columnist, Northern Virginia Magazine 2006 - 2009

  • “Cooking With Michel Richard,” food column, Georgetowner 2006 - 2007

  • Freelance articles for magazines including: Everyday with Rachael Ray; Capitol File (Washington DC Modern Luxury); New Mexico Magazine; The Tasting Panel; Edible New Mexico; Trend; and many more.

 Community Affiliations:

  • Board Member, NM Restaurant Association (Santa Fe chapter) 2018 - 2020

  • Fundraising Event Committee, Cooking With Kids 2013 - 2019

  • Donor, Volunteer, Espanola Humane Animal Shelter 2015 - present

  • Donor, NeoNatal Kitten Foster, Santa Fe Animal Shelter 2014 - 2023

  • Board President, Pro Gat i Gos (Castello D’Empuries, Spain) 2010-2011

  • Fundraising Gala Committee, Animal Protection of New Mexico (2019)

Liquor Industry Affiliations:

  • USBG (United States Bartender Guild) New Mexico chapter, Vice President 2014-18

  • USBG National Peer To Peer Educational Content Committee 2016

  • USBG National Charity Foundation Board 2013-15

  • USBG Los Angeles chapter founding member 2009-14

  • LUPEC Los Angeles chapter, Founder 2009

  • Sporting Life, Los Angeles, founding member 2008-13

  • WEBI (Women Executives in the Beverage Industry) Board Member, since 2012-17

  • USBG Pulse National Website, Contributor, 2012-13

  • B.A.R. (Beverage Alcohol Resource) 5-day program, 2008

Video series hosted / produced by The Liquid Muse:

  • “Mixology Minute,” quick tips for home bartenders

  • “Tales From the Red Carpet” winners video at the Spirited Awards at Tales of the Cocktail

  • “Inspired Sips with The Liquid Muse,” on SmallScreenNetwork

  • “Lipton Inspiration” how-to series for Lipton Tea

  • “Edible Cocktails: Kitchen Meets Bar” based on her book Edible Cocktails: Garden To Glass, marrying cooking and cocktails

  • “One for the Road” a weekly produced by Tom Leykis and New Normal Network

  • “Digging In” video series in partnership with Edible Magazine focusing on farmers, chefs and sustainable cuisine in New Mexico.

Some of Natalie seminars for liquor trade shows:

  • “Mocktail Trends,” Tales of the Cocktail, New Orleans, LA

  • “US Cocktail Trends,” Bols Academy, Amsterdam

  • “Garden To Glass,” Bols Academy, Amsterdam

  • “Social Media for Liquor Brands” Wine & Spirits Wholesalers of America, Las Vegas, NV

  • “Social Media for Liquor Brands,” Nightclub & Bar Show, Las Vegas, NV

  • “Garden To Glass,” Arizona Cocktail Week

  • “Write Your Bartending Book,” Portland Cocktail Week, OR

  • “Gin” panelist for Steve Olsen’s seminar, Apres Ski Cocktail Classic, Aspen, CO

 

Natalie has been a Judge for the following competitions:

  • 2018 WSWA Spirits Judge, Las Vegas, NV

  • 2018 New MIXico Cocktail Competition, Las Cruces, NM

  • 2017 WSWA Spirits Judge, Orlando, FLA

  • 2017 Last Slinger Standing Competition at Arizona Cocktail Week, USBG NM Team Coach

  • 2016 New MIXico Cocktail Competition, Albuquerque, NM

  • 2016 Last Slinger Standing Competition at Arizona Cocktail Week, USBG NM Team Coach

  • 2015 Tales of the Cocktail, Spirited Awards, Global Judge Coordinator

  • 2014 Apres Ski Cocktail Classic, cocktail competition, Aspen, CO

  • 2013 New Mexico Restaurant Association Awards, cocktail competition, Albuquerque, NM

  • 2013 Campari cocktail competition, Los Angeles, CA

  • 2013 USBG Don Julio cocktail competition, Phoenix, AZ

  • 2012 Don Q Cocktail Competition, Santa Fe, NM

  • 2012 Call For Cocktails – WSWA Tradeshow, Las Vegas, NV

  • 2010 Tales of the Cocktail, Spirited Awards Judge (national & international categories), New Orleans, LA

  • 2010 Pinky Vodka, national cocktail competition, Los Angeles, CA

  • 2009 Tales of the Cocktail, Spirited Awards Judge, New Orleans, LA

  • 2009 “Vittails,” national mocktail competition, Amsterdam, Holland

  • 2009 Cocktails For a Cure national competition, Las Vegas, NV

  • 2009 Pinky Vodka, national cocktail competition, Los Angeles, CA

  • 2009 Damrak Gin, national cocktail competition, Los Angeles, CA

  • 2009 Los Angeles Wine & Spirits Competition

  • 2009 Rain Organic Vodka, national cocktail competition, online

  • 2009 Sutter Home Wine, cocktail competition, online

  • 2007 Finlandia Vodka, international cocktail competition, Ice Hotel, Finland

  • 2006 Finlandia Vodka, regional cocktail competition, Phoenix, AZ