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At Gem Spa, We All Scream For Egg Cream! |
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Written by Tony Sachs
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Friday, 05 February 2010 15:11 |
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The egg cream is perhaps the quintessential New York beverage. A humble yet ethereal alchemy of milk, seltzer, and chocolate or vanilla syrup, it’s lighter than a milkshake, more substantial than a soda, and as far as many New Yorkers are concerned, tastier than both. The egg cream been so ubiquitous for the last century in Manhattan and Brooklyn that it’s easy to forget how few non-natives have had one, or even know what it is. Betray your ignorance to a dyed-in-the-wool New Yorker and you’ll risk getting an earful of “Whaddaya mean ya nevah had an egg cream?!” To help avoid such a scenario, here’s an egg cream primer for the uninformed and uninitiated.
The first thing novices should know is that egg creams contain neither eggs nor cream. So why the name? Nobody’s quite sure. The frothy drink’s origins are also a bit of a mystery; the widely accepted story is that it was invented by Louis Auster, a Jewish immigrant who owned a Brooklyn candy store, around the turn of the 20th century. The egg cream soon migrated to Manhattan’s Lower East Side, where much of the city’s Jewish population resided, and became a staple of every candy store and soda fountain in the area.
Given New York’s history as an ethnic melting pot, it’s small wonder that today, the city’s best egg cream is made by gentlemen of Indian descent. Gem Spa, at the corner of St. Marks Place and 2nd Ave., is a newsstand and candy store that’s been in business since the 1930s, when the area now known as the East Village was the heart of the then-thriving Yiddish theater district. Owned by a Jewish family for decades, the current owners thankfully kept the small soda fountain located at the counter. The Gem Spa crew mixes dozens of egg creams every day (and night – it’s open 24 hours a day) while simultaneously bantering with regulars, selling newspapers and lottery tickets, checking the IDs of prospective cigarette buyers, and all the other jobs that come with running a busy corner store.
Here’s the Gem Spa secret to making the perfect egg cream (based on many years of observation by the author):
- In a 12-ounce glass, pour about an inch of whole milk (not skim).
- Give three or four healthy squirts of chocolate or vanilla syrup (for a more authentic New York egg cream, use Fox’s U-Bet syrups). (http://www.foxs-syrups.com/)
- Fill to about an inch of the top with seltzer (not club soda or mineral water or anything fancy, just plain old seltzer).
- Stir vigorously until the syrup, milk and seltzer have blended harmoniously.
- Top off with more seltzer.
To get the true egg cream experience, don’t use a straw – it really does taste better without. You’ll wear your egg cream mustache proudly!
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Sino Tequila: The Latina Art of Agave |
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Written by Natalie Bovis-Nelsen
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Thursday, 04 February 2010 13:30 |
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I am a tequila girl. While I appreciate, drink and truly delight all spirits, tequila has been my #1 crush for about a year now. Why? Well, its so darn complex. Its flavorful with earthy qualities. Its aromatic and rich. It has so many aptitudes as a base for cocktails. Its warm and pungent and strong. It stands up to me without bowling me over. I feel like I learn something new every time I encounter it. Tequila is my dream man in a bottle.
Sino tequila is all of the above. It is made from 100% blue agave and produced in the Highlands of Mexico. Its smooth and delicious. But, there’s more that gets me excited about this brand.
Yes, I’m bias. I get all gushy when a spirits company is owned by chicks. Especially if the product is a good one. Sino is owned by Judy Rivera and 100% run by Latinas. Another cool thing about Sino is that $1 from each bottle sold is donated to Latino Art Network, a nonprofit that has supported art galleries and cultural centers such as Plaza de la Raza and Latin communities for over a decade. Sino Tequila is also currently in collaborations with graffiti artists and muralists in communities around the country. Oh, and did I mention that the company is based in LA? (I told you I was bias.)
You can drink lots of things for lots of reasons but a woman-owned, kick-ass tequila that gives back to its community is one of the best reasons to support this brand. Salud, mujeres! I’m doing a shot in honor of you. |
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Mozart Dry: A Symphony of Chocolate |
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Written by Natalie Bovis-Nelsen
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Thursday, 04 February 2010 11:17 |
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I love a sweet treat as much as the next gal but one thing I don't like is sweet cocktails. That's why I'm excited about this Mozart Dry chocolate spirit. Yes, I say "spirit" rather than "liqueur" because it is not viscous or sugary.
It is clean, flavorful and distilled from a chocolate macerate with no added sugar. It is neither brown nor white, as we often find with chocolate liqueurs, and it is 80 proof, like the average spirit. (Liqueurs are often lower proof with a higher sugar content.) It leaves a lingering bittersweet chocolate, vanilla, spice on the palate, and would mix wonderfully with muddled fruit, fresh mint and mixes well with other spirits. (rum, whiskey, vodka are ideal, for example)
Get more info on Mozart Distillerie here. In the meantime, get experimenting with this intriguing product, and taste a symphony of sweet surprise. |
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Gary (Gaz) Regan's Cocktail Competition: Are You A Contender? |
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Written by Natalie Bovis-Nelsen
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Wednesday, 03 February 2010 13:50 |
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Gary Regan (also known as GAZ to the in-crowd) is one of the world's leading authorities on booze, cocktails, writing about them, drinking them and what makes them great. This is a chance for you to flaunt your stuff to him as well as the Manhattan Cocktail Classic which takes place in NYC in April. Here is the info if you want to throw your hat into the ring.
Create a new cocktail recipe that calls for one of these fine products:
Bernheim Wheat WhiskeyRittenhouse Rye WhiskeyLunazul 100% Agave TequilaPAMA Pomegranate LiqueurDubonnet Rougegaz will pick one winning recipe for each of the products above, and he'll gush about all five of them at a special presentation at the Manhattan Cocktail Classic in May this year.
Criteria gaz will be looking for creativity coupled with simplicity in this competition. Cocktails should show an understanding of ingredients, and they should also be relatively easy to prepare, so don't go smoking lavender over mesquite chips and infusing Shochu with it, okay?
What Else is in it For You? Each of the five winners will get a fabulous work of art created by gaz that specifically focuses on each winning cocktail, and it's creator (you're gonna have to send pics of yourself if you win).
The work of art will be one of gaz's spectacularCocktail Mandalas (see details here)
How much will one of these things be worth? gaz charges $2,500 for a custom-designed mandala, though it's true to say that he hasn't found many takers so far, but wait up: gaz is pretty old, right? Chances are that when he croaks these mandala thingies will soar in value. Providing you can find someone who wants to buy it, that is.
Important Stuff 1. You must be a USA resident to qualify (Sorry, Limeys, Aussies, and the rest of the world)
2. This competition is void where prohibited by law.
3. We won't be able to bring you to NYC to see gaz present the winning cocktails. Sorry.
4. If you make your own way to the presentation, you'll be expected to buy gaz a few bevvies after the gig.
That just about covers everything, we think, so get yerselves behind the bar and start mixing up some fab new drinkies for us will ya?
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